PERSONALISED NATURAL BOTTLED WATER
As with its glassware and shirts, Millgate Cottage takes personalisation a step
further by providing customers with their ‘own brand’ personalized labels on their
bottles of natural water.
Water is the "in" drink. Restaurants, supermarkets, pubs, sports clubs and cafes
natural water now sells faster than fizzy drinks. As well as wine, whisky and coffee
connoisseurs, we now have a new breed of connoisseurs – water connoisseurs.
It was one of these connoisseurs, and others who found the water at Miligate Cottage particularly good, that started us
thinking. Like most considerate establishments,
we regularly have our water tested, but following up
on the connoisseur's remarks, we had it tested
by the The Umgeni Water laboratory for its mineral
content, clarity, odor and the other 35 SABS
standard parameters.
Our water not only proved to be first-rate but the
laboratory remarked it was one of the finest examples
it had seen.
We obtained the appropriate licenses and
began selling our water for which we printed our own
labels.
But we didn’t stop there. As we were printing our
own labels, we test printed labels for our neighbours’
businesses. The labels carried their name, logo,
their contact details, and any marketing message
they may wish to include. Recognising this as
an inexpensive form of advertising their business,
orders for personalized bottled water flooded in.
As the printing of the label is done in-house, the
all-important marketing message can change
according to what is presently being promoted,
or for a special event. Events include sporting
tournaments, conferences, weddings and
birthdays can have a unique label designed for the
event. We can personalize labels just for the
business you have too.
Mother and daughter, Jean and Karen, won a Mercury Women in Business award for the idea of producing personalized
bottled water. As could be expected, copy-cats emerged in the marketplace, offering a similar personalized labeling service.
However, sometimes using treated municipal water, our imitators concentrate only on the labeling quite forgetting that
natural water must be obtained from a natural source. Millgate Cottage’s natural water comes from an underground stream,
60 meters below the surface. It is pumped up and passed through natural cotton filers and ultra violet light, before bottling.
Using our customers’ own logo, the design of the label is free of charge, and minimum local orders of 100 bottles are
accepted.
Water
Everything on the earth bristled, the
bramble pricked and the green
thread nibbled away, the petal fell,
falling until the only flower was the
falling itself.
Water is another matter,
has no direction but its own bright
grace, runs through all imaginable
colors, takes limpid lessons
from stone, and in those
functionings plays out the
unrealized ambitions of the foam.
Pablo Neruda (1904 - 1973 Chile)
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